Food Quality and Preference · 2014 · 72 citations · 50 references
BusinessMarketingMarketing ManagementConsumer BehaviorBrand ImageConsumer Decision-makingConsumer InvolvementConsumer NeedsConsumer SatisfactionCustomer SatisfactionConsumer Perception AnalysisIce Cream FormulationIce Cream Quality Assessment
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The theory of planned behavior and healthy eating.
Mark Conner, Paul Norman, Russell A. Bell · Health Psychology · 2002 · 549 citations