Mobile environments and innovation co-creation processes & ecosystems

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 10.6K citations

Business, Marketing, Marketing Management +10

Co-creation experiences: The next practice in value creation

C. K. Prahalad, Venkat Ramaswamy · Journal of Interactive Marketing · 2004 · 6.3K citations · Full text

Management, Knowledge Management, Strategic Management +11

Managing the co-creation of value

Adrian Payne, Kaj Storbacka, Pennie Frow · Journal of the Academy of Marketing Science · 2007 · 3.4K citations

Business, Strategic Management, Strategy +10

Wikinomics: how mass collaboration changes everything

Choice Reviews Online · 2007 · 3.4K citations

Management, Knowledge Management, Strategic Management +14