Concepedia
Journal of Business Research · 2002 · 120 citations · 21 references
Trust MetricCustomer SatisfactionConsumer ResearchBusinessTrustTrust ManagementMarketingCustomer LoyaltyCustomer Trust
21
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations
Relationship Marketing, Customer Satisfaction, Media Marketing +15
Developing Buyer-Seller Relationships
F. Robert Dwyer, Paul H. Schurr, Sejo Oh · Journal of Marketing · 1987 · 7.8K citations
Negotiation, Customer Satisfaction, Consumer Research +16
The economic institutions of capitalism firms, markets, relational contracting
Oliver E. Williamson · 1987 · 7.3K citations
Determinants of Long-Term Orientation in Buyer-Seller Relationships
Shankar Ganesan · Journal of Marketing · 1994 · 5.9K citations
Relationship Marketing, Customer Satisfaction, Long-term Orientation +11
Application of confirmatory factor analysis to the study of self-concept: First- and higher order factor models and their invariance across groups.
Herbert W. Marsh, Dennis Hocevar · Psychological Bulletin · 1985 · 3.2K citations
Self-efficacy Theory, Personality Psychology, Behavioral Sciences +10