Concepedia

Vividness Effects

Vividness Effects is a cognitive processing phenomenon in narrative persuasion wherein the enhanced sensory, emotional, or imagistic detail of a message increases its perceived realism and memorability, thereby amplifying emotional appeals and influencing attitude change more effectively than non-vivid counterparts.

285

Publications

27.6K

Citations

729

Authors

374

Institutions

Publications per year

2017–2026

79

Variants

Vividness Effect

Parents

Publications

285

Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

Paul M. Herr, Frank R. Kardes, John Kim · Journal of Consumer Research · 1991 · 2.1K citations

, , +17

VISUAL IMAGERY DIFFERENCES IN THE RECALL OF PICTURES

David F Marks · British Journal of Psychology · 1973 · 1.8K citations

, , +14

The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites

James R. Coyle, Esther Thorson · Journal of Advertising · 2001 · 1.2K citations

, , +16

Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

Mark Yi‐Cheon Yim, Shu‐Chuan Chu, Paul Sauer · Journal of Interactive Marketing · 2017 · 999 citations

, , +16

Memory enhancement for emotional words: Are emotional words more vividly remembered than neutral words?

Elizabeth A. Kensinger, Suzanne Corkin · Memory & Cognition · 2003 · 918 citations · Full text

, , +13

1–5 of 285

Authors

729

  1. IM
    Iris M. Engelhard

    Utrecht University, Netherlands

    11 publications · 801 citations

    11

    h-index

  2. EA
    Elizabeth A. Kensinger

    Boston College, United States

    7 publications · 1.5K citations

    7

    h-index

  3. AC
    Alfredo Campos

    Universidade de Santiago de Compostela, Spain

    6 publications · 146 citations

    6

    h-index

  4. EA
    Emily A. Holmes

    University of Oxford, United Kingdom

    5 publications · 474 citations

    5

    h-index

  5. JA
    Jackie Andrade

    University of Plymouth, United Kingdom

    5 publications · 1.2K citations

    5

    h-index

1–5 of 729

Institutions

374

  1. Utrecht University

    Utrecht, The Netherlands

    16 h-index

    68 publications

    4.5K citations

  2. Boston College

    Boston, United States

    7 h-index

    12 publications

    831 citations

  3. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    6 h-index

    9 publications

    202 citations

  4. Universidade de Santiago de Compostela

    Santiago de Compostela, Spain

    6 h-index

    8 publications

    185 citations

  5. University of Applied Sciences Utrecht

    Utrecht, Netherlands

    5 h-index

    14 publications

    898 citations

  6. University of Wisconsin–Madison

    Madison, United States

    5 h-index

    5 publications

    168 citations

  7. The University of Queensland

    Brisbane, Australia

    4 h-index

    7 publications

    279 citations

  8. University of Birmingham

    Birmingham, United Kingdom

    4 h-index

    9 publications

    304 citations

1–8 of 374

Venues

  1. British Journal of Psychology

    10 publications · 2.2K citations

    10

    h-index

  2. Journal of Personality and Social Psychology

    8 publications · 598 citations

    8

    h-index

  3. Memory

    7 publications · 401 citations

    7

    h-index

  4. PLoS ONE

    6 publications · 298 citations

    6

    h-index

  5. Psychophysiology

    5 publications · 190 citations

    5

    h-index

1–5