Concepedia

Visual Marketing

Visual Marketing is a strategic method within property marketing that employs visual elements such as imagery, design, and spatial representation to differentiate and communicate property attributes, thereby influencing consumer perception and decision-making.

61

Publications

4.4K

Citations

148

Authors

89

Institutions

Publications per year

2017–2026

31

Parents

Publications

61

A framework for marketing image management.

H Barich, Philip Kotler · PubMed · 1991 · 789 citations

, , +8

Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments

Yuwei Jiang, Gerald J. Gorn, Maria Galli et al. · Journal of Consumer Research · 2015 · 288 citations

, , +17

Visual Management Studies: Empirical and Theoretical Approaches*

Emma Bell, Jane Davison · International Journal of Management Reviews · 2012 · 280 citations

, , +12

Microbreweries as Tools of Local Identity

Steven M. Schnell, Joseph F. Reese · Journal of Cultural Geography · 2003 · 217 citations

, , +12

The Use of Visual Mental Imagery in New Product Design

Darren W. Dahl, Amitava Chattopadhyay, Gerald J. Gorn · Journal of Marketing Research · 1999 · 159 citations

, , +12

1–5 of 61

Authors

148

  1. AC
    Amitava Chattopadhyay

    Hong Kong University of Science and Technology, Hong Kong SAR China

    3 publications · 568 citations

    3

    h-index

  2. SB
    Sylvia Bräsel

    Boston College, United States

    3 publications · 252 citations

    3

    h-index

  3. GJ
    Gerald J. Gorn

    University of British Columbia, Canada

    3 publications · 568 citations

    3

    h-index

  4. MW
    Michel Wedel

    University of Groningen, Netherlands

    2 publications · 37 citations

    2

    h-index

  5. YE
    Yannick Exner

    Technical University of Munich, Germany

    2 publications · 153 citations

    2

    h-index

1–5 of 148

Institutions

89

  1. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    3 h-index

    6 publications

    1.2K citations

  2. University of Hong Kong

    Pok Fu Lam, Hong Kong

    3 h-index

    8 publications

    1.3K citations

  3. Boston College

    Boston, United States

    3 h-index

    6 publications

    504 citations

  4. Technical University of Munich

    Munich, Germany

    2 h-index

    4 publications

    306 citations

  5. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    2 h-index

    2 publications

    280 citations

  6. University of Stirling

    Stirling, United Kingdom

    2 h-index

    5 publications

    234 citations

  7. Wuhan University

    Wuhan, China

    2 h-index

    5 publications

    177 citations

  8. University of Manitoba

    Winnipeg, Canada

    2 h-index

    2 publications

    280 citations

1–8 of 89

Venues

  1. Journal of Marketing Research

    5 publications · 362 citations

    5

    h-index

  2. 3

    h-index

  3. Journal of Marketing

    JM · 3 publications · 143 citations

    3

    h-index

  4. Psychology and Marketing

    3 publications · 66 citations

    3

    h-index

  5. International Journal of Research in Marketing

    IJRM · 2 publications · 197 citations

    2

    h-index

1–5