Statistics
Publications
16
Citations
4.8K
H-Index
15
Active since
1964
Affiliations
Northwestern University(Current)
Philip Kotler is an author at Northwestern University specializing in marketing, strategic marketing, and marketing management.
Publications per year
1964–2020
16
16
Atmospherics as a Marketing Tool
Philip Kotler · Journal of Retailing · 1974 · 2.4K citations
A framework for marketing image management.
H Barich, Philip Kotler · PubMed · 1991 · 789 citations
What Consumerism Means to Marketers
Philip Kotler · Harvard business review · 1972 · 215 citations
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