Concepedia

Value Proposition Alignment

Value Proposition Alignment is a strategic framework that specifies how a firm’s value proposition is systematically matched to customer jobs, pains, and gains within the context of a given market or competitive environment.

11

Publications

663

Citations

25

Authors

15

Institutions

Publications per year

2017–2026

7

Parents

Publications

11

A stakeholder perspective of the value proposition concept

Pennie Frow, Adrian Payne · European Journal of Marketing · 2011 · 419 citations

, , +16

Toward a comprehensive framework of value proposition development: From strategy to implementation

Adrian Payne, Pennie Frow, Lena Steinhoff et al. · Industrial Marketing Management · 2020 · 84 citations

, , +16

Understanding value perceptions and propositions: A machine learning approach

Yuliya Kolomoyets, Astrid Dickinger · Journal of Business Research · 2022 · 26 citations · Full text

, , +14

Frontline employees’ motivation to align with value propositions

Helena Elisabeth Liewendahl, Kristina Heinonen · Journal of Business and Industrial Marketing · 2020 · 26 citations

, , +10

Enhancing young consumer’s relational and behavioral outcomes: The impact of CEO activism authenticity and value alignment

Jie Jin, Renee Mitson, Yufan Sunny Qin et al. · Public Relations Review · 2023 · 21 citations

, , +14

1–5 of 11

Authors

25

  1. PF
    Pennie Frow

    The University of Sydney, Australia

    2 publications · 503 citations

    2

    h-index

  2. AP
    Adrian Payne

    The University of Sydney, Australia

    2 publications · 503 citations

    2

    h-index

  3. AD
    Astrid Dickinger

    MODUL University Vienna, Austria

    1 publications · 26 citations

    1

    h-index

  4. ST
    Stoyan Tanev

    University of Southern Denmark, Denmark

    1 publications · 15 citations

    1

    h-index

  5. EH
    Eija‐Liisa Heikka

    University of Oulu, Finland

    1 publications · 16 citations

    1

    h-index

1–5 of 25

Institutions

15

  1. The University of Sydney

    Sydney, Australia

    2 h-index

    2 publications

    503 citations

  2. UNSW Sydney

    Sydney, Australia

    2 h-index

    2 publications

    503 citations

  3. Université de Caen Normandie

    Caen, France

    1 h-index

    1 publications

    17 citations

  4. Karlsruhe Institute of Technology

    Karlsruhe, Germany

    1 h-index

    1 publications

    12 citations

  5. Loyola University Chicago

    Chicago, United States

    1 h-index

    2 publications

    28 citations

  6. University of Rostock

    Rostock, Germany

    1 h-index

    1 publications

    84 citations

  7. MODUL University Vienna

    Vienna, Austria

    1 h-index

    2 publications

    52 citations

  8. Paderborn University

    Paderborn, Germany

    1 h-index

    1 publications

    84 citations

1–8 of 15

Venues

  1. Journal of Business and Industrial Marketing

    2 publications · 42 citations

    2

    h-index

  2. Journal of Business Research

    JBR · 1 publications · 26 citations

    1

    h-index

  3. European Journal of Marketing

    EJM · 1 publications · 419 citations

    1

    h-index

  4. Public Relations Review

    1 publications · 21 citations

    1

    h-index

  5. Service Science

    1 publications · 12 citations

    1

    h-index

1–5