Yufan Sunny Qin

Fostering brand–consumer interactions in social media: the role of social media uses and gratifications

Yufan Sunny Qin · Journal of Research in Interactive Marketing · 2020 · 160 citations

Digital Marketing, Social Media Uses, Social Media Pages +19

Exploring the Impact of Internal Communication on Employee Psychological Well-Being During the COVID-19 Pandemic: The Mediating Role of Employee Organizational Trust

Yufan Sunny Qin, Linjuan Rita Men · International Journal of Business Communication · 2022 · 112 citations · Full text

Employee Organizational Trust, Communication, Worker Well-being +20

Fostering Employee Trust via Effective Supervisory Communication during the COVID-19 Pandemic: Through the Lens of Motivating Language Theory

Linjuan Rita Men, Yufan Sunny Qin, Jie Jin · International Journal of Business Communication · 2021 · 101 citations · Full text

Language Theory, Social Influence, Communication +26

Engaging Startup Employees via Charismatic Leadership Communication: The Importance of Communicating “Vision, Passion, and Care”

Linjuan Rita Men, Yufan Sunny Qin, Renee Mitson · International Journal of Business Communication · 2021 · 37 citations

Communication, Entrepreneurship, Organizational Behavior +17

Purpose vs mission vs vision: persuasive appeals and components in corporate statements

Alexis Bajalia Fitzsimmons, Yufan Sunny Qin, Eve Heffron · Journal of Communication Management · 2022 · 32 citations

Customer Satisfaction, Purpose Purpose Statements, Business Case +19