Eija‐Liisa Heikka

Linking concepts of playfulness and well-being at work in retail sector

Sari Alatalo, Eeva-Liisa Oikarinen, Arto Reiman et al. · Journal of Retailing and Consumer Services · 2018 · 22 citations · Full text

Management, Retail Management, Employee Engagement +11

Evolving value propositions in knowledge-intensive business services

Eija‐Liisa Heikka, Satu Nätti · Journal of Business and Industrial Marketing · 2018 · 16 citations

Management, Knowledge Management, Project Management +12

Matching value propositions with varied customer needs: The role of service modularity

Eija‐Liisa Heikka, Thomas Frandsen, Juliana Hsuan · Knowledge and Process Management · 2018 · 15 citations

Management, Knowledge Management, Strategy +15

Supporting value co-creation through interaction during the pre-purchase customer journey: empirical evidence from B2B HR services

Elina Lassila, Eija‐Liisa Heikka, Satu Nätti · Journal of Business and Industrial Marketing · 2023 · 14 citations · Full text

Business, Human Resource Management, Business Strategy +9

Jokes in the store and its effects on customer satisfaction

Magnus Söderlund, Eeva-Liisa Oikarinen, Eija‐Liisa Heikka · The International Review of Retail Distribution and Consumer Research · 2017 · 12 citations

Social Sciences, Communication, Social Psychology +11