Concepedia

Satu Nätti

SN

31

Publications

1.4K

Citations

22

H-Index

2005

Active since

Affiliations

University of Oulu(Current)

Laurea University of Applied Sciences

Oulu University of Applied Sciences

Turku University of Applied Sciences

Lappeenranta-Lahti University of Technology

Satu Nätti is an author at University of Oulu specializing in business, management, and strategic management.

Top concepts

BusinessManagementStrategic ManagementMarketingBusiness StrategyOrganizational CommunicationKnowledge ManagementCustomer SatisfactionOrganizational BehaviorOrganizational Systems

Publications per year

2005–2023

31

Publications

31

Value co-creation practices and capabilities: Sustained purposeful engagement across B2B systems

Javier Marcos Cuevas, Satu Nätti, Teea Palo et al. · Industrial Marketing Management · 2016 · 178 citations · Full text

Organizational Systems, Purposeful Engagement, Organizational Communication +14

Orchestrator types, roles and capabilities – A framework for innovation networks

Pia Hurmelinna‐Laukkanen, Satu Nätti · Industrial Marketing Management · 2017 · 123 citations · Full text

Organizational Systems, Innovation Study, Innovation Networks +11

Brand building in software SMEs: an empirical study

Jukka Ojasalo, Satu Nätti, Rami Olkkonen · Journal of Product & Brand Management · 2008 · 103 citations

Marketing, Personal Branding, Digital Marketing +15

The intermediator role in value co-creation within a triadic business service relationship

Satu Nätti, Saara Pekkarinen, Antti Hartikka et al. · Industrial Marketing Management · 2014 · 82 citations

Customer Satisfaction, Organizational Communication, Intermediator Role +10

Orchestrating innovation networks: Alignment and orchestration profile approach

Pia Hurmelinna‐Laukkanen, Kristian Möller, Satu Nätti · Journal of Business Research · 2021 · 65 citations · Full text

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