Transformative Advertising is an academic concept referring to a form of digital marketing communication that functions as a novel scholarly contribution by redefining advertising’s societal role through measurable structural or functional alterations in consumer behavior, media ecosystems, or regulatory frameworks, thereby distinguishing it from traditional persuasive advertising models.
20
Publications
2.1K
Citations
42
Authors
25
Institutions
Publications per year
2017–2026
8
Parents
Publications
20
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry
Colin Campbell, Kirk Plangger, Sean Sands et al. · Journal of Advertising Research · 2022 · 125 citations · Full text
1–5 of 20
Authors
42
- LG
2
h-index
- GR
1
h-index
- JC
1
h-index
- YV
1
h-index
- SK
1
h-index
1–5 of 42
Institutions
25
RMIT University
Melbourne, Australia
2 h-index
3 publications
88 citations
King's College London
London, United Kingdom
1 h-index
2 publications
250 citations
University of Manchester
Manchester, United Kingdom
1 h-index
1 publications
37 citations
Higher Institute of Applied Arts
Cairo, Egypt
1 h-index
1 publications
34 citations
University of San Diego
San Diego, United States
1 h-index
2 publications
250 citations
University of Victoria
Victoria, Canada
1 h-index
2 publications
250 citations
University of Edinburgh
Edinburgh, United Kingdom
1 h-index
1 publications
155 citations
Sapir College
Sderot, Israel
1 h-index
1 publications
15 citations
1–8 of 25
Venues
- International Journal of Advertising
IJA · 3 publications · 246 citations
3
h-index
- ACR North American Advances
2 publications · 397 citations
2
h-index
- Journal of Advertising
2 publications · 91 citations
2
h-index
- Choice Reviews Online
CRO · 1 publications · 797 citations
1
h-index
- Marketing Intelligence & Planning
1 publications · 15 citations
1
h-index
1–5