Trademark Dilution is a legal doctrine within trademark law that protects famous trademarks from uses that lessen their distinctiveness or harm their reputation, even in the absence of consumer confusion or competition.
35
Publications
1K
Citations
52
Authors
40
Institutions
Publications per year
2017–2026
5
Publications
35
The Strategic Effects of Trademark Protection
Davidson Heath · Review of Financial Studies · 2019 · 95 citations
A Defense of the New Federal Trademark Antidilution Law
Barton Beebe · 2006 · 54 citations · Full text
Determinants of Trademark Dilution
Maureen Morrin, Jonathan Lee, Greg M. Allenby · Journal of Consumer Research · 2006 · 54 citations
1–5 of 35
Authors
52
- MM
3
h-index
- CJ
2
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- CP
2
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- RG
2
h-index
- MS
2
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1–5 of 52
Institutions
40
Baylor University
Waco, United States
2 h-index
2 publications
121 citations
University of Virginia
Charlottesville, United States
2 h-index
2 publications
121 citations
Jinan University
Guangzhou, China
2 h-index
2 publications
44 citations
Williams (United States)
Tulsa, United States
2 h-index
2 publications
121 citations
Washington and Lee University
Lexington, United States
2 h-index
2 publications
121 citations
New York University
New York, United States
2 h-index
2 publications
27 citations
University of Amsterdam
Amsterdam, The Netherlands
2 h-index
2 publications
35 citations
Temple University
Philadelphia, United States
1 h-index
1 publications
10 citations
1–8 of 40
Venues
- SSRN Electronic Journal
Repository · 4 publications · 63 citations
4
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- Journal of Marketing
JM · 3 publications · 173 citations
3
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- eYLS (Yale Law School)
Repository · 2 publications · 49 citations
3
h-index
- American Business Law Journal
2 publications · 52 citations
2
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- Review of Financial Studies
1 publications · 95 citations
1
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1–5