2006 · 54 citations · 0 references
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LawIntellectual Property LawProperty LawIntellectual PropertyTrademark InfringementTrademark LawDilution By BlurringDilution By TarnishmentDistinctiveness RequirementsTrademark DilutionTrademark DistinctivenessTrademark EnforcementAnti-dilution LawAnti-dilution RemediesAnti-dilution StatutesFederal Trademark Dilution LawTrademark BlurringTrademark Dilution DefenseTrademark Dilution DoctrineTrademark Tarnishment
Trademark law distinguishes between inherent distinctiveness and famousness, and the current anti‑blurring regime creates ironies for famous marks. The new law defines dilution by blurring through a four‑part test that evaluates the mark’s distinctiveness, the similarity of the marks, the likelihood of consumer confusion, and the effect on the mark’s distinctiveness. The statutory language establishes a new standard for famousness, outlines blurring factors, and addresses tarnishment.
A. THE NEW STANDARD FOR FAMOUSNESS 1157 1. The Statutory Language 1157 2. Inherent Distinctiveness and Famousness 1159 3. The Ironies of Anti-Blurring Protection for “Famous” Marks 1161 B. THE NEW BLURRING: GUILT BY “ASSOCIATION” 1165 1. The TDRA’s Four-Part Definition of “Dilution by Blurring” 1165 2. The Blurring Factors 1170 C. “TARNISHMENT” AND DILUTION 1172