Concepedia

Trademark Blurring

Trademark Blurring is a form of trademark dilution wherein the distinctiveness of a famous mark is impaired by the unauthorized use of a similar mark in a different market, leading to a gradual weakening of its unique association with the source despite the absence of consumer confusion.

7

Publications

296

Citations

10

Authors

11

Institutions

Publications per year

2017–2026

0

Variants

Trademark Dilution By Blurring

Parents

Publications

7

Brand Dilution: When Do New Brands Hurt Existing Brands?

Chris Pullig, Carolyn J. Simmons, Richard G. Netemeyer · Journal of Marketing · 2006 · 79 citations

, , +14

A Defense of the New Federal Trademark Antidilution Law

Barton Beebe · 2006 · 54 citations · Full text

, , +17

Determinants of Trademark Dilution

Maureen Morrin, Jonathan Lee, Greg M. Allenby · Journal of Consumer Research · 2006 · 54 citations

, , +16

Brand Dilution: When Do New Brands Hurt Existing Brands?

Chris Pullig, Carolyn J. Simmons, Richard G. Netemeyer · Journal of Marketing · 2006 · 42 citations

, , +14

The polymorphism of trademark dilution in India

Dev Gangjee · SSRN Electronic Journal · 2008 · 25 citations · Full text

, , +17

1–5 of 7

Authors

10

  1. CJ
    Carolyn J. Simmons

    Williams (United States), United States

    2 publications · 121 citations

    2

    h-index

  2. CP
    Chris Pullig

    Baylor University, United States

    2 publications · 121 citations

    2

    h-index

  3. RG
    Richard G. Netemeyer

    University of Virginia, United States

    2 publications · 121 citations

    2

    h-index

  4. JL
    Jonathan Lee

    East Carolina University, United States

    1 publications · 54 citations

    1

    h-index

  5. MM
    Maureen Morrin

    Temple University, United States

    1 publications · 54 citations

    1

    h-index

1–5 of 10

Institutions

11

  1. Washington and Lee University

    Lexington, United States

    2 h-index

    2 publications

    121 citations

  2. Baylor University

    Waco, United States

    2 h-index

    2 publications

    121 citations

  3. Williams (United States)

    Tulsa, United States

    2 h-index

    2 publications

    121 citations

  4. University of Virginia

    Charlottesville, United States

    2 h-index

    2 publications

    121 citations

  5. Rutgers, The State University of New Jersey

    New Brunswick, United States

    1 h-index

    1 publications

    54 citations

  6. University of Michigan

    Ann Arbor, United States

    1 h-index

    1 publications

    19 citations

  7. University of Oxford

    Oxford, United Kingdom

    1 h-index

    1 publications

    25 citations

  8. California State University, Long Beach

    Long Beach, United States

    1 h-index

    1 publications

    54 citations

1–8 of 11

Venues

  1. Journal of Marketing

    JM · 2 publications · 121 citations

    2

    h-index

  2. Journal of Consumer Research

    JCR · 1 publications · 54 citations

    1

    h-index

  3. SSRN Electronic Journal

    Repository · 1 publications · 25 citations

    1

    h-index

  4. 1

    h-index

  5. American Business Law Journal

    1 publications · 19 citations

    1

    h-index

1–5