Actual Association

Actual Association is a legal doctrine within trademark law that refers to the direct and concrete mental link established in consumers' minds between a famous mark and a third-party mark, resulting in the weakening of the famous mark’s distinctiveness through blurring or tarnishment.

6

Publications

199

Citations

12

Authors

11

Institutions

Publications per year

2017–2026

1

Authors

12

  1. MI
    Michael Ingre

    Stockholm University, Sweden

    1 publications · 21 citations

    1

    h-index

  2. BM
    Bo Melin

    Karolinska Institutet, Sweden

    1 publications · 21 citations

    1

    h-index

  3. DJ
    Dennis J. Stanford

    Smithsonian Institution, United States

    1 publications · 68 citations

    1

    h-index

  4. MP
    Matthew P. Longnecker

    National Institute of Environmental Health Sciences, United States

    1 publications · 21 citations

    1

    h-index

  5. ES
    E. Scott Lathrop

    Syracuse University, United States

    1 publications · 45 citations

    1

    h-index

1–5 of 12

Venues

  1. Cancer

    1 publications · 21 citations

    1

    h-index

  2. Behavior Science Research

    1 publications · 25 citations

    1

    h-index

  3. International Journal of Consumer Studies

    1 publications · 45 citations

    1

    h-index

  4. PeerJ

    1 publications · 21 citations

    1

    h-index

  5. Quaternary Research

    QR · 1 publications · 68 citations

    1

    h-index

1–5