Concepedia
Statistics
Publications
4
Citations
144
H-Index
Active since
2008
Affiliations
Central Washington University(Current)
Syracuse University
Peter J. Boyle is an author at Central Washington University specializing in marketing management, business, and marketing.
Publications per year
2008–2018
Are consumers' perceptions of price–quality relationships well calibrated?
Peter J. Boyle, E. Scott Lathrop · International Journal of Consumer Studies · 2008 · 45 citations · Full text
Business, Marketing, Marketing Management +16
The value of private label brands to U.S. consumers: An objective and subjective assessment
Peter J. Boyle, E. Scott Lathrop · Journal of Retailing and Consumer Services · 2012 · 41 citations
The relationship between price and quality in durable product categories with private label brands
Peter J. Boyle, Hyoshin Kim, E. Scott Lathrop · Journal of Product & Brand Management · 2018 · 38 citations
Business, Marketing, Marketing Management +17
The Value of Task Conflict to Group Decisions
Peter J. Boyle, Dennis Hanlon, J. Edward Russo · Journal of Behavioral Decision Making · 2011 · 20 citations
Management, Decision Sciences, Social Psychology +17
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