Concepedia

Author

E. Scott Lathrop

Syracuse UniversityORCID

Also Known As

E. Scott Lathrop, Lathrop, E. Scott

7

Publications

126

Citations

3

H-Index

17

Concepts

All Affiliations

Syracuse UniversityCentral Washington University
ES

About

E. Scott Lathrop is an author at Syracuse University specializing in marketing, consumer behavior, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

3

3

123

2

Management

3

3

123

3

Marketing

3

3

123

4

Brand Development

2

2

78

5

Brand Building

1

1

37

E. Scott Lathrop

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3

Publications

123

Citations

3

H-Index

YearCitations

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