Concepedia

Likelihood Of Dilution

Likelihood of Dilution is a legal standard in trademark law that identifies the probability that the use of a famous mark by another party will impair the distinctiveness of the mark or harm its reputation, even in the absence of consumer confusion or competition between the parties.

8

Publications

257

Citations

12

Authors

12

Institutions

Publications per year

2017–2026

1

Parents

Publications

8

Brand Dilution: When Do New Brands Hurt Existing Brands?

Chris Pullig, Carolyn J. Simmons, Richard G. Netemeyer · Journal of Marketing · 2006 · 79 citations

, , +14

Determinants of Trademark Dilution

Maureen Morrin, Jonathan Lee, Greg M. Allenby · Journal of Consumer Research · 2006 · 54 citations

, , +16

Brand Dilution: When Do New Brands Hurt Existing Brands?

Chris Pullig, Carolyn J. Simmons, Richard G. Netemeyer · Journal of Marketing · 2006 · 42 citations

, , +14

The Trademark Tower of Babel – Dilution Concepts in International, US and EC Trademark Law

Martin Senftleben · VU Research Portal · 2008 · 24 citations · Full text

, , +16

When luxury brand rejection causes brand dilution

Dina Khalifa, Paurav Shukla · Journal of Business Research · 2021 · 17 citations

, , +11

1–5 of 8

Authors

12

  1. RG
    Richard G. Netemeyer

    University of Virginia, United States

    2 publications · 121 citations

    2

    h-index

  2. CJ
    Carolyn J. Simmons

    Williams (United States), United States

    2 publications · 121 citations

    2

    h-index

  3. CP
    Chris Pullig

    Baylor University, United States

    2 publications · 121 citations

    2

    h-index

  4. DK
    Dina Khalifa

    University of Southampton, United Kingdom

    1 publications · 17 citations

    1

    h-index

  5. RJ
    Robert J. Blodgett

    United States Food and Drug Administration, United States

    1 publications · 14 citations

    1

    h-index

1–5 of 12

Institutions

12

  1. Williams (United States)

    Tulsa, United States

    2 h-index

    2 publications

    121 citations

  2. University of Virginia

    Charlottesville, United States

    2 h-index

    2 publications

    121 citations

  3. Baylor University

    Waco, United States

    2 h-index

    2 publications

    121 citations

  4. Washington and Lee University

    Lexington, United States

    2 h-index

    2 publications

    121 citations

  5. Center for Food Safety and Applied Nutrition

    College Park, United States

    1 h-index

    1 publications

    14 citations

  6. University of Cambridge

    Cambridge, United Kingdom

    1 h-index

    1 publications

    17 citations

  7. Rutgers, The State University of New Jersey

    New Brunswick, United States

    1 h-index

    1 publications

    54 citations

  8. University of Amsterdam

    Amsterdam, The Netherlands

    1 h-index

    1 publications

    24 citations

1–8 of 12

Venues

  1. Journal of Marketing

    JM · 2 publications · 121 citations

    2

    h-index

  2. Journal of Consumer Research

    JCR · 1 publications · 54 citations

    1

    h-index

  3. 1

    h-index

  4. Journal of Business Research

    JBR · 1 publications · 17 citations

    1

    h-index

  5. Berkeley technology law journal

    1 publications · 12 citations

    1

    h-index

1–5