Concepedia
Statistics
Publications
6
Citations
200
H-Index
Active since
2017
Affiliations
University of Southampton(Current)
University of Cambridge
Centro de Estudios Monetarios y Financieros
Glasgow Caledonian University
CUNEF Universidad
Dina Khalifa is an author at University of Southampton specializing in marketing management, marketing, and business.
Publications per year
2017–2024
Is luxury democratization impactful? Its moderating effect between value perceptions and consumer purchase intentions
Paurav Shukla, Verónica Rosendo-Ríos, Dina Khalifa · Journal of Business Research · 2021 · 73 citations
Business, Marketing, Marketing Management +13
Me, my brand and I: Consumer responses to luxury brand rejection
Dina Khalifa, Paurav Shukla · Journal of Business Research · 2017 · 33 citations · Full text
Managing the Challenge of Luxury Democratization: A Multicountry Analysis
Paurav Shukla, Verónica Rosendo-Ríos, Sangeeta Trott et al. · Journal of International Marketing · 2022 · 30 citations · Full text
Business, Marketing, Marketing Management +17
Should Global Brands Engage in Brand Activism?
Paurav Shukla, Verónica Rosendo-Ríos, Dina Khalifa · Journal of International Marketing · 2024 · 24 citations · Full text
Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions
Paurav Shukla, N. Meltem Çakıcı, Dina Khalifa · European Journal of Marketing · 2023 · 23 citations
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