Verónica Rosendo-Ríos

Market driving strategies: Beyond localization

Pervez Ghauri, Fatima Wang, Ulf Elg et al. · Journal of Business Research · 2016 · 78 citations · Full text

Business, Strategic Management, Strategy +9

Is luxury democratization impactful? Its moderating effect between value perceptions and consumer purchase intentions

Paurav Shukla, Verónica Rosendo-Ríos, Dina Khalifa · Journal of Business Research · 2021 · 73 citations

Business, Marketing, Marketing Management +13

Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets

Paurav Shukla, Verónica Rosendo-Ríos · International Business Review · 2020 · 54 citations

Business, Marketing, Marketing Management +16

When luxury democratizes: Exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers’ behavioral intentions

Verónica Rosendo-Ríos, Paurav Shukla · Journal of Business Research · 2022 · 54 citations

Business, Marketing, Marketing Management +15

The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers

Verónica Rosendo-Ríos, Paurav Shukla · Journal of Business Research · 2022 · 43 citations · Full text

Social Sciences, Marketing, Marketing Management +14