Concepedia

N. Meltem Çakıcı

NM

Statistics

Publications

2

Citations

84

H-Index

2

Active since

2017

Affiliations

Glasgow Caledonian University(Current)

N. Meltem Çakıcı is an author at Glasgow Caledonian University specializing in marketing strategy, marketing management, and brand management.

Publications per year

2017–2023

2

Publications

2

Country-of-origin misclassification awareness and consumers’ behavioral intentions

N. Meltem Çakıcı, Paurav Shukla · International Marketing Review · 2017 · 61 citations · Full text

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Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions

Paurav Shukla, N. Meltem Çakıcı, Dina Khalifa · European Journal of Marketing · 2023 · 23 citations

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