Concepedia

Sangeeta Trott

ST

Statistics

Publications

2

Citations

55

H-Index

2

Active since

2020

Affiliations

University of Southampton(Current)

Sangeeta Trott is an author at University of Southampton specializing in brand management, business, and marketing management.

Publications per year

2020–2022

2

Publications

2

Managing the Challenge of Luxury Democratization: A Multicountry Analysis

Paurav Shukla, Verónica Rosendo-Ríos, Sangeeta Trott et al. · Journal of International Marketing · 2022 · 30 citations · Full text

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The impact of green banking initiatives on green brand equity of banks in India

Sangeeta Trott · International Journal of Business Forecasting and Marketing Intelligence · 2020 · 25 citations

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