Concepedia

Test Market Analysis

Test Market Analysis is an empirical research method in new product demand forecasting that involves observing consumer behavior and measuring market response to a product in a controlled, geographically limited market setting before full-scale commercialization.

41

Publications

2.1K

Citations

78

Authors

45

Institutions

Publications per year

2017–2026

3

Parents

Publications

41

<b>OM Practice</b>—Choice-Based Revenue Management: An Empirical Study of Estimation and Optimization

Gustavo Vulcano, Garrett van Ryzin, Wassim Chaar · Manufacturing & Service Operations Management · 2009 · 196 citations

, , +17

A Market Test for Discrimination in the English Professional Soccer Leagues

Stefan Szymanski · Journal of Political Economy · 2000 · 158 citations

, , +15

A Market Test for Race Discrimination in Bail Setting

Ian Ayres, Joel Waldfogel · Stanford Law Review · 1994 · 157 citations · Full text

, , +13

Cluster Analysis in Test Market Selection

Paul E. Green, Ronald E. Frank, Patrick J. Robinson · Management Science · 1967 · 132 citations

, , +9

Effects of Price and Advertising in Test-Market Experiments

Gerald J. Eskin, Penny H. Baron · Journal of Marketing Research · 1977 · 105 citations

, , +17

1–5 of 41

Authors

78

  1. GL
    Glen L. Urban

    Massachusetts Institute of Technology, United States

    4 publications · 228 citations

    4

    h-index

  2. GM
    Gerald M. Katz

    Decision Systems (United States), United States

    3 publications · 166 citations

    3

    h-index

  3. UB
    Ulf Böckenholt

    University of Illinois Urbana-Champaign, United States

    2 publications · 45 citations

    2

    h-index

  4. CN
    Chakravarthi Narasimhan

    Washington University in St. Louis, United States

    2 publications · 100 citations

    2

    h-index

  5. MF
    Marcelo Fernandes

    Queen Mary University of London, United Kingdom

    2 publications · 46 citations

    2

    h-index

1–5 of 78

Institutions

45

  1. Decision Systems (United States)

    Northbrook, United States

    3 h-index

    3 publications

    166 citations

  2. University of Chicago

    Chicago, United States

    3 h-index

    3 publications

    169 citations

  3. Massachusetts Institute of Technology

    Cambridge, United States

    3 h-index

    4 publications

    181 citations

  4. University of Illinois Urbana-Champaign

    Urbana, United States

    2 h-index

    2 publications

    88 citations

  5. Columbia University

    New York, United States

    2 h-index

    2 publications

    294 citations

  6. New York University

    New York, United States

    2 h-index

    2 publications

    209 citations

  7. Alfred P. Sloan Foundation

    New York, United States

    2 h-index

    2 publications

    141 citations

  8. University of Pennsylvania

    Philadelphia, United States

    2 h-index

    2 publications

    133 citations

1–8 of 45

Venues

  1. Journal of Marketing Research

    9 publications · 377 citations

    9

    h-index

  2. Management Science

    4 publications · 331 citations

    4

    h-index

  3. Journal of Product Innovation Management

    3 publications · 84 citations

    3

    h-index

  4. Manufacturing & Service Operations Management

    2 publications · 253 citations

    2

    h-index

  5. Journal of Marketing

    JM · 2 publications · 100 citations

    2

    h-index

1–5