Concepedia

Gerald M. Katz

GM

Statistics

Publications

5

Citations

415

H-Index

5

Active since

1983

Affiliations

Decision Systems (United States)(Current)

Alfred P. Sloan Foundation

Marketing Science Institute

Massachusetts Institute of Technology

Decision Sciences (United States)

Gerald M. Katz is an author at Decision Systems (United States) specializing in market validation, business, and product testing.

Publications per year

1983–2003

5

Publications

5

Metrics: you are what you measure!

John R. Hauser, Gerald M. Katz · European Management Journal · 1998 · 230 citations

, , +10

Pre-Test-Market Models: Validation and Managerial Implications

Glen L. Urban, Gerald M. Katz · Journal of Marketing Research · 1983 · 98 citations

, , +13

Pre-Test-Market Models: Validation and Managerial Implications

Glen L. Urban, Gerald M. Katz · Journal of Marketing Research · 1983 · 43 citations

, , +13

The ASSESSOR Pre-Test Market Evaluation System

Glen L. Urban, Gerald M. Katz, Thomas E. Hatch et al. · INFORMS Journal on Applied Analytics · 1983 · 25 citations

, , +13

PRACTITIONER NOTE: A Response to Pullman et al.'s (2002) Comparison of Quality Function Deployment versus Conjoint Analysis

Gerald M. Katz · Journal of Product Innovation Management · 2003 · 19 citations

, , +3

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