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PRACTITIONER NOTE: A Response to Pullman et al.'s (2002) Comparison of Quality Function Deployment versus Conjoint Analysis

Gerald M. Katz

Journal of Product Innovation Management · 2003 · 19 citations · 1 references

DOI

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References

1

A comparison of quality function deployment and conjoint analysis in new product design

Madeleine Pullman, William L. Moore, Don G. Wardell · Journal of Product Innovation Management · 2002 · 55 citations

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