Strategic Messaging is a form of organizational communication that systematically aligns message content, tone, and delivery with overarching institutional goals, stakeholder expectations, and contextual dynamics to achieve specific, anticipated outcomes in leadership and strategic communication environments.
183
Publications
10.8K
Citations
359
Authors
212
Institutions
Publications per year
2017–2026
64
Publications
183
Influencer Marketing Effectiveness
Fine F. Leung, Flora F. Gu, Yiwei Li et al. · Journal of Marketing · 2022 · 419 citations · Full text
1–5 of 183
Authors
359
- AZAnsgar Zerfaß
3 publications · 78 citations
3
h-index
- DV
3
h-index
- ÁM
2
h-index
- PA
2
h-index
- RB
2
h-index
1–5 of 359
Institutions
212
Michigan State University
East Lansing, United States
4 h-index
6 publications
410 citations
University of South Florida
Tampa, United States
3 h-index
3 publications
96 citations
University of Rhode Island
Kingston, United States
3 h-index
3 publications
214 citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
3 h-index
4 publications
894 citations
University of Alabama
Tuscaloosa, United States
3 h-index
5 publications
179 citations
Northeastern University
Boston, United States
3 h-index
5 publications
166 citations
York University
Toronto, Canada
3 h-index
2 publications
323 citations
University of Maryland, College Park
College Park, United States
3 h-index
3 publications
242 citations
1–8 of 212
Venues
- International Journal of Strategic Communication
IJSC · 13 publications · 396 citations
11
h-index
- Public Relations Review
9 publications · 1.2K citations
10
h-index
- Journal of Business Research
JBR · 5 publications · 429 citations
5
h-index
- Journal of Marketing
JM · 4 publications · 1.2K citations
4
h-index
- Choice Reviews Online
CRO · 4 publications · 155 citations
4
h-index
1–5