Concepedia

Service Positioning

Service Positioning is a strategic marketing process that identifies and communicates a service's unique value proposition relative to competitors within a specific market segment.

128

Publications

9.9K

Citations

257

Authors

144

Institutions

Publications per year

2017–2026

16

Parents

Children

Publications

128

1–5 of 128

Authors

257

  1. CB
    Charles Blankson

    University of North Texas, United States

    6 publications · 323 citations

    6

    h-index

  2. SK
    Stavros Kalafatis

    Kingston University, United Kingdom

    4 publications · 261 citations

    4

    h-index

  3. SC
    Stanley Coffie

    Ghana Institute of Management and Public Administration, Ghana

    4 publications · 66 citations

    4

    h-index

  4. GL
    G. Lynn Shostack

    Louisiana State University in Shreveport, United States

    3 publications · 2.2K citations

    3

    h-index

  5. CL
    Christopher Lovelock

    Yale University, United States

    2 publications · 373 citations

    2

    h-index

1–5 of 257

Institutions

144

  1. University of North Texas

    Denton, United States

    5 h-index

    7 publications

    238 citations

  2. Ghana Institute of Management and Public Administration

    Accra, Ghana

    5 h-index

    8 publications

    142 citations

  3. University of Kentucky

    Lexington, United States

    3 h-index

    5 publications

    326 citations

  4. Louisiana State University in Shreveport

    Shreveport, United States

    3 h-index

    3 publications

    1.2K citations

  5. Kingston University

    London, United Kingdom

    3 h-index

    3 publications

    114 citations

  6. University of Edinburgh

    Edinburgh, United Kingdom

    2 h-index

    2 publications

    63 citations

  7. Luleå University of Technology

    Luleå, Sweden

    2 h-index

    5 publications

    430 citations

  8. University of Warwick

    Coventry, United Kingdom

    2 h-index

    3 publications

    292 citations

1–8 of 144

Venues

  1. Journal of Services Marketing

    6 publications · 233 citations

    6

    h-index

  2. Industrial Marketing Management

    6 publications · 210 citations

    6

    h-index

  3. European Journal of Marketing

    EJM · 3 publications · 1.2K citations

    3

    h-index

  4. International Journal of Operations & Production Management

    IJOPM · 3 publications · 293 citations

    3

    h-index

  5. Services Marketing Quarterly

    3 publications · 65 citations

    3

    h-index

1–5