Stanley Coffie

Statistics

Publications

Citations

261

H-Index

Active since

2014

Affiliations

Ghana Institute of Management and Public Administration(Current)

Stanley Coffie is an author at Ghana Institute of Management and Public Administration specializing in business, positioning strategy, and marketing strategy.

Publications per year

2014–2022

Publications

Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industry

Osaretin Kayode Omoregie, John Agyekum Addae, Stanley Coffie et al. · International Journal of Bank Marketing · 2019 · 175 citations

Business, Marketing, Marketing Management +16

Alternative Positioning Strategies for Services in Ghana

Stanley Coffie, Nana Owusu‐Frimpong · Thunderbird International Business Review · 2014 · 20 citations

Business, Strategic Management, Strategy +13

Positioning strategies for branding services in an emerging economy

Stanley Coffie · Journal of Strategic Marketing · 2018 · 20 citations

Business, Marketing, Marketing Management +11

Positioning strategies for B2B service markets

Paul Mensah Agyei, Franklyn Manu, Stanley Coffie · Industrial Marketing Management · 2022 · 18 citations

Business, Marketing, Strategic Management +12

Comparisons of media types and congruence in positioning of service brands

Charles Blankson, Stavros Kalafatis, Stanley Coffie et al. · Journal of Product & Brand Management · 2014 · 16 citations

Business, Marketing, Marketing Management +16

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