Concepedia

Service Attribute Positioning

Service Attribute Positioning is a strategic marketing framework that identifies and emphasizes distinct service characteristics to differentiate an offering within a competitive marketplace.

4

Publications

242

Citations

11

Authors

6

Institutions

Publications per year

2017–2026

1

Parents

Publications

4

The US airlines relative positioning based on attributes of service quality

Doğan Gürsoy, Ming‐Hsiang Chen, Hyun Jeong Kim · Tourism Management · 2003 · 196 citations

, , +13

Peer discovery for D2D communications based on social attribute and service attribute

Zufan Zhang, Lisha Wang, Dan Liu et al. · Journal of Network and Computer Applications · 2016 · 25 citations

, , +12

A Brief of Review: Multimedia Authoring Tool Attributes

Marvin Chandra Wijaya, Zulisman Maksom, Muhammad Haziq Lim Abdullah · Ingénierie des systèmes d information · 2021 · 11 citations

, , +9

Investigating the dynamics of service attributes in multi-channel environments

Harold Cassab · Journal of Retailing and Consumer Services · 2008 · 10 citations

, , +14

1–4 of 4

Authors

11

  1. MH
    Muhammad Haziq Lim Abdullah

    Technical University of Malaysia Malacca, Malaysia

    1 publications · 11 citations

    1

    h-index

  2. MC
    Ming‐Hsiang Chen

    Washington State University, United States

    1 publications · 196 citations

    1

    h-index

  3. HJ
    Hyun Jeong Kim

    Washington State University, United States

    1 publications · 196 citations

    1

    h-index

  4. ZZ
    Zufan Zhang

    Chongqing University of Posts and Telecommunications, China

    1 publications · 25 citations

    1

    h-index

  5. HC
    Harold Cassab

    University of Auckland, New Zealand

    1 publications · 10 citations

    1

    h-index

1–5 of 11

Institutions

6

  1. Washington State University

    Pullman, United States

    1 h-index

    2 publications

    392 citations

  2. National Chung Cheng University

    Minxiong, Taiwan

    1 h-index

    1 publications

    196 citations

  3. Maranatha Christian University

    Bandung, Indonesia

    1 h-index

    1 publications

    11 citations

  4. University of Auckland

    Auckland, New Zealand

    1 h-index

    1 publications

    10 citations

  5. Technical University of Malaysia Malacca

    Malacca, Malaysia

    1 h-index

    2 publications

    22 citations

  6. Chongqing University of Posts and Telecommunications

    Chongqing, China

    1 h-index

    4 publications

    100 citations

1–6 of 6

Venues

  1. Journal of Retailing and Consumer Services

    1 publications · 10 citations

    1

    h-index

  2. Tourism Management

    1 publications · 196 citations

    1

    h-index

  3. Journal of Network and Computer Applications

    JNCA · 1 publications · 25 citations

    1

    h-index

  4. Ingénierie des systèmes d information

    ISI · 1 publications · 11 citations

    1

    h-index

1–4