Harold Cassab - Concepedia

Author

Harold Cassab

Also Known As

Harold Cassab

Publications

291

Citations

H-Index

Concepts

All Affiliations

Harold Cassab is an author at University of Auckland specializing in management, marketing, and service design.

#	Concept	H-Index	Publications	Citations
1	Management	4	4	199
2	Marketing	4	4	199
3	Business	3	3	189
4	Engineering	2	2	92
5	Communication	2	2	107

Harold Cassab

Publications

280

Citations

H-Index

Page 1

	Year	Citations
Service Process Modularization Tuure Tuunanen, Harold Cassab Journal of Service Research Customer SatisfactionEngineeringService InnovationConsumer ResearchModularization Increases	2011	82
A Conceptual Framework for Consumer Information Systems Development Tuure Tuunanen, Michael Myers, Harold Cassab Pacific Asia journal of the Association for Information Systems	2010	81
A consumer‐based view of multi‐channel service Harold Cassab, Douglas L. MacLachlan Journal of service management Customer ExperienceCustomer SatisfactionConsumer ResearchMultichannel MarketingCommunication	2009	66
Interaction fluency: a customer performance measure of multichannel service Harold Cassab, Douglas L. MacLachlan International Journal of Productivity and Performance Management Customer SatisfactionDigital MarketingConsumer ResearchCommunicationService Quality	2006	41
Investigating the dynamics of service attributes in multi-channel environments Harold Cassab Journal of Retailing and Consumer Services Service NetworkEngineeringManagementService ScienceSystems Engineering	2008	10

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