Statistics
Publications
7
Citations
5.3K
H-Index
7
Active since
1977
Affiliations
G. Lynn Shostack is an author at Louisiana State University in Shreveport specializing in service strategy, business, and marketing.
Publications per year
1977–1988
7
7
Breaking Free from Product Marketing
G. Lynn Shostack · Journal of Marketing · 1977 · 1.9K citations
G. Lynn Shostack · European Journal of Marketing · 1982 · 1K citations
Management, Design, Marketing +11
Breaking Free from Product Marketing
G. Lynn Shostack · Journal of Marketing · 1977 · 835 citations
Service Positioning through Structural Change
G. Lynn Shostack · Journal of Marketing · 1987 · 832 citations
Planning the service encounter
G. Lynn Shostack · Medical Entomology and Zoology · 1985 · 413 citations
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