Managing Service Quality · 2004 · 693 citations · 0 references
BusinessMarketingMarketing ManagementMarketing StrategyServices MarketingStrategic MarketingCustomer LoyaltyService BrandingService DeliveryService PositioningService RecoveryService StrategyCommunication In Service EncountersCustomer Feedback DesignCustomer Feedback SystemsService Brand RelationshipsService Delivery StrategyService Market OrientationService Marketing MixServices Marketing Mix