Service Advertising is a scholarly contribution that consists of a method, model, framework, theory, construct, dataset, task, or metric specifically designed to advance the understanding or practice of service communication through targeted promotional or disseminative strategies.
140
Publications
7.1K
Citations
264
Authors
155
Institutions
Publications per year
2017–2026
18
Parents
Publications
140
Guidelines for the advertising of services
William R. George, Leonard L. Berry · Business Horizons · 1981 · 252 citations
1–5 of 140
Authors
264
- KM
6
h-index
- SJ
6
h-index
- MR
6
h-index
- KE
5
h-index
- BM
3
h-index
1–5 of 264
Institutions
155
Clemson University
Clemson, United States
5 h-index
11 publications
554 citations
University of Tennessee at Knoxville
Knoxville, United States
5 h-index
9 publications
207 citations
University of Bedfordshire
Luton, United Kingdom
3 h-index
3 publications
109 citations
University of Memphis
Memphis, United States
3 h-index
3 publications
82 citations
Villanova University
Radnor, United States
3 h-index
4 publications
241 citations
Middle Tennessee State University
Murfreesboro, United States
3 h-index
3 publications
43 citations
Pittsburg State University
Pittsburg, United States
2 h-index
4 publications
219 citations
TBS Education
Toulouse, France
2 h-index
4 publications
62 citations
1–8 of 155
Venues
- Journal of Services Marketing
26 publications · 1.2K citations
22
h-index
- Journal of Advertising
10 publications · 1K citations
10
h-index
- Journal of Current Issues & Research in Advertising
JCIRA · 4 publications · 127 citations
4
h-index
- PubMed
Repository · 4 publications · 120 citations
4
h-index
- Journalism Quarterly
4 publications · 66 citations
4
h-index
1–5