Concepedia

Segment Targeting Strategy

Segment Targeting Strategy is a marketing strategy that specifies how a firm directs its marketing efforts toward one or more distinct segments identified through benefit segmentation, distinguished by its focus on aligning product positioning and communication with the specific needs and preferences of each targeted segment.

24

Publications

1.2K

Citations

47

Authors

28

Institutions

Publications per year

2017–2026

8

Parents

Publications

24

Market Segmentation Strategy, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory

Shelby D. Hunt, Dennis B. Arnett · Australasian Marketing Journal (AMJ) · 2004 · 172 citations

, , +11

Strategic marketing management: planning, implementation and control

Choice Reviews Online · 1992 · 155 citations

, , +17

TARGETING, SEGMENTS AND POSITIONING

Sally Dibb, Lyndon Simkin · International Journal of Retail & Distribution Management · 1991 · 108 citations

, , +17

A dynamic segmentation approach for targeting and customizing direct marketing campaigns

Thomas Reutterer, Andreas Mild, Martin Natter et al. · Journal of Interactive Marketing · 2006 · 106 citations

, , +14

Marketing strategy: taxonomy and frameworks

Adel I. El‐Ansary · European Business Review · 2006 · 104 citations

, , +17

1–5 of 24

Authors

47

  1. LS
    Lyndon Simkin

    University of Warwick, United Kingdom

    3 publications · 187 citations

    3

    h-index

  2. SD
    Sally Dibb

    The Open University, United Kingdom

    3 publications · 154 citations

    3

    h-index

  3. IF
    Irfan Fuadi

    Islamic University, Bangladesh

    1 publications · 18 citations

    1

    h-index

  4. DB
    Dennis B. Arnett

    Texas Tech University, United States

    1 publications · 172 citations

    1

    h-index

  5. MS
    Michael S. Morgan

    University of Washington, United States

    1 publications · 12 citations

    1

    h-index

1–5 of 47

Institutions

28

  1. University of Warwick

    Coventry, United Kingdom

    3 h-index

    4 publications

    303 citations

  2. University at Buffalo, State University of New York

    Buffalo, United States

    2 h-index

    3 publications

    58 citations

  3. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    1 h-index

    1 publications

    23 citations

  4. New York State College of Agriculture & Life Sciences

    Ithaca, United States

    1 h-index

    1 publications

    12 citations

  5. Islamic University

    Kushtia, Bangladesh

    1 h-index

    3 publications

    54 citations

  6. The University of Sydney

    Sydney, Australia

    1 h-index

    2 publications

    96 citations

  7. Santa Clara University

    Santa Clara, United States

    1 h-index

    1 publications

    23 citations

  8. The University of Queensland

    Brisbane, Australia

    1 h-index

    1 publications

    22 citations

1–8 of 28

Venues

  1. Journal of Strategic Marketing

    2 publications · 82 citations

    2

    h-index

  2. Management Decision

    1 publications · 64 citations

    1

    h-index

  3. 1

    h-index

  4. Australasian Marketing Journal (AMJ)

    1 publications · 172 citations

    1

    h-index

  5. Journal of Product & Brand Management

    1 publications · 12 citations

    1

    h-index

1–5