Sales Force Performance Evaluation

Sales Force Performance Evaluation is a systematic metric designed to assess the effectiveness, efficiency, and goal attainment of individual sales representatives or teams within an organization by measuring key performance indicators against predefined benchmarks, distinguishing it from broader sales management frameworks through its focused emphasis on quantifiable performance appraisal.

43

Publications

3.4K

Citations

98

Authors

50

Institutions

Publications per year

2017–2026

1

Variants

Sales Force Performance Appraisal

Authors

98

  1. DW
    David W. Cravens

    Texas Christian University, United States

    5 publications · 205 citations

    5

    h-index

  2. KG
    Ken Grant

    Monash University, Australia

    3 publications · 106 citations

    3

    h-index

  3. RW
    Raymond W. LaForge

    University of Louisville, United States

    3 publications · 94 citations

    3

    h-index

  4. SM
    Scott MacKenzie

    Indiana University, United States

    2 publications · 949 citations

    2

    h-index

  5. JK
    Jeffrey K. Sager

    University of North Texas, United States

    2 publications · 29 citations

    2

    h-index

1–5 of 98

Venues

  1. Journal of Personal Selling and Sales Management

    JPSSM · 12 publications · 541 citations

    12

    h-index

  2. Journal of Marketing

    JM · 8 publications · 1.7K citations

    8

    h-index

  3. Industrial Marketing Management

    6 publications · 160 citations

    6

    h-index

  4. The Journal of Marketing Theory and Practice

    JMTP · 2 publications · 117 citations

    2

    h-index

  5. Psychology and Marketing

    2 publications · 103 citations

    2

    h-index

1–5