Retail Branding is a strategic marketing discipline that distinguishes a retail entity through the development of a unique identity, values, and customer experience, within the broader domain of branding focused specifically on retail operations and consumer engagement.
233
Publications
18.9K
Citations
492
Authors
280
Institutions
Publications per year
2017–2026
34
Publications
233
Why Store Brand Penetration Varies by Retailer
Stephen J. Hoch · Marketing Science · 1997 · 598 citations
Retail Management – A Strategic Approach
Hasan Gilani · 2017 · 554 citations
1–5 of 233
Authors
492
- SB
6
h-index
- HS
4
h-index
- BS
4
h-index
- JF
3
h-index
- LL
3
h-index
1–5 of 492
Institutions
280
University of Stirling
Stirling, United Kingdom
9 h-index
14 publications
871 citations
University of Tennessee at Knoxville
Knoxville, United States
5 h-index
6 publications
596 citations
University of Kentucky
Lexington, United States
5 h-index
5 publications
280 citations
Universität Trier
Trier, Germany
4 h-index
7 publications
491 citations
University of Manchester
Manchester, United Kingdom
4 h-index
6 publications
425 citations
University of Ulster
Coleraine, United Kingdom
4 h-index
9 publications
297 citations
University of Oklahoma
Norman, United States
4 h-index
6 publications
188 citations
University of Chicago
Chicago, United States
3 h-index
4 publications
480 citations
1–8 of 280
Venues
- Journal of Retailing and Consumer Services
27 publications · 2.8K citations
24
h-index
- International Journal of Retail & Distribution Management
29 publications · 1.6K citations
23
h-index
- Journal of Retailing
19 publications · 2.9K citations
19
h-index
- The International Review of Retail Distribution and Consumer Research
13 publications · 684 citations
13
h-index
- Journal of Business Research
JBR · 10 publications · 1.4K citations
10
h-index
1–5