Bernhard Swoboda

Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?

Dirk Morschett, Hanna Schramm‐Klein, Bernhard Swoboda · Journal of International Management · 2010 · 327 citations

Barrier To Entry, Economics, Market Entry Modes +11

The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailers

Bernhard Swoboda, Karin Pennemann, Markus Taube · Journal of International Marketing · 2012 · 218 citations

Chinese Retailers, International Marketing, Perceived Brand Localness +25

Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives

Dirk Morschett, Bernhard Swoboda, Thomas Foscht · The International Review of Retail Distribution and Consumer Research · 2005 · 206 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Motivation +18

SMEs' internationalisation patterns: descriptives, dynamics and determinants

Edith Olejnik, Bernhard Swoboda · International Marketing Review · 2012 · 135 citations

Internationalisation Patterns, International Economics, International Marketing +18

The impact of culture on brand perceptions: a six‐nation study

Thomas Foscht, Cesar Maloles, Bernhard Swoboda et al. · Journal of Product & Brand Management · 2008 · 113 citations

International Marketing, Consumer Research, Brand Strategy +22