Concepedia
Statistics
Publications
27
Citations
2K
H-Index
23
Active since
2005
Affiliations
University of Fribourg(Current)
Universität Trier
Saarland University
University of Siegen
University of Graz
Dirk Morschett is an author at University of Fribourg specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingInternational BusinessGlobal StrategyConsumer ResearchBusiness StrategyInternational ManagementConsumer BehaviorCustomer Satisfaction
Publications per year
2005–2023
Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?
Dirk Morschett, Hanna Schramm‐Klein, Bernhard Swoboda · Journal of International Management · 2010 · 327 citations
Barrier To Entry, Economics, Market Entry Modes +11
Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives
Dirk Morschett, Bernhard Swoboda, Thomas Foscht · The International Review of Retail Distribution and Consumer Research · 2005 · 206 citations
Customer Satisfaction, Behavioral Decision Making, Consumer Motivation +18
Brand personality of retailers – an analysis of its applicability and its effect on store loyalty
Joachim Zentes, Dirk Morschett, Hanna Schramm‐Klein · The International Review of Retail Distribution and Consumer Research · 2008 · 165 citations
Marketing, Customer Satisfaction, Brand Equity +14
The impact of culture on brand perceptions: a six‐nation study
Thomas Foscht, Cesar Maloles, Bernhard Swoboda et al. · Journal of Product & Brand Management · 2008 · 113 citations
International Marketing, Consumer Research, Brand Strategy +22
Cross-channel integration – is it valued by customers?
Hanna Schramm‐Klein, Gerhard Wagner, Sascha Steinmann et al. · The International Review of Retail Distribution and Consumer Research · 2011 · 106 citations
Customer Experience, Customer Satisfaction, Multiple Channels +16
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