Concepedia

Joachim Zentes

JZ

6

Publications

428

Citations

6

H-Index

2000

Active since

Affiliations

Saarland University(Current)

University of Fribourg

Joachim Zentes is an author at Saarland University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingCommunicationBrand ManagementConsumer BehaviorConsumer ResearchSupply Chain ManagementCorporate Social ResponsibilityAdvertising

Publications per year

2000–2013

6

Publications

6

Brand personality of retailers – an analysis of its applicability and its effect on store loyalty

Joachim Zentes, Dirk Morschett, Hanna Schramm‐Klein · The International Review of Retail Distribution and Consumer Research · 2008 · 165 citations

Marketing, Customer Satisfaction, Brand Equity +14

Supply chain transparency as a key prerequisite for sustainable agri-food supply chain management

Jonas Bastian, Joachim Zentes · The International Review of Retail Distribution and Consumer Research · 2013 · 108 citations

Agricultural Economics, Supply Chain Governance, Supply Chain Transparency +18

Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior

Hanna Schramm‐Klein, Joachim Zentes, Sascha Steinmann et al. · Business & Society · 2013 · 64 citations

Socially Responsible Product, Consumer Research, Buying Behavior +17

Allied groups on the road to complex networks

Joachim Zentes, Bernhard Swoboda · Technology in Society · 2000 · 36 citations

Collaborative Network, Network Science, Network Analysis +5

Internationalisation of Retail Firms: State of the Art after 20 Years of Research

Bernhard Swoboda, Joachim Zentes, Stefan Elsner · Marketing ZFP · 2009 · 34 citations · Full text

Marketing Analytics, Digital Marketing, International Marketing +19

Rows per page

1–5 of 6