Sascha Steinmann

Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment

Gerhard Wagner, Hanna Schramm‐Klein, Sascha Steinmann · Journal of Business Research · 2018 · 184 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +15

Cross-channel integration – is it valued by customers?

Hanna Schramm‐Klein, Gerhard Wagner, Sascha Steinmann et al. · The International Review of Retail Distribution and Consumer Research · 2011 · 106 citations

Customer Experience, Customer Satisfaction, Multiple Channels +16

Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior

Hanna Schramm‐Klein, Joachim Zentes, Sascha Steinmann et al. · Business & Society · 2013 · 64 citations

Socially Responsible Product, Consumer Research, Buying Behavior +17

Brand Communication Success in Online Consumption Communities: An Experimental Analysis of the Effects of Communication Style and Brand Pictorial Representation

Sascha Steinmann, Gunnar Mau, Hanna Schramm‐Klein · Psychology and Marketing · 2015 · 54 citations

Digital Marketing, Abstract Online Communities, Consumer Research +25

Effects of cross-channel synergies and complementarity in a multichannel e-commerce system – an investigation of the interrelation of e-commerce, m-commerce and IETV-commerce

Gerhard Wagner, Hanna Schramm‐Klein, Sascha Steinmann · The International Review of Retail Distribution and Consumer Research · 2013 · 45 citations

Customer Satisfaction, Digital Marketing, Consumer Research +18