Concepedia

Stefan Elsner

SE

4

Publications

159

Citations

4

H-Index

2009

Active since

Affiliations

Universität Trier(Current)

Stefan Elsner is an author at Universität Trier specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementGlobal StrategyInternational BusinessInternational MarketingGlobalizationBusiness StrategySupply Chain ManagementTrade

Publications per year

2009–2014

4

Publications

4

Transferring the Retail Format Successfully into Foreign Countries

Bernhard Swoboda, Stefan Elsner · Journal of International Marketing · 2012 · 48 citations

International Marketing, Retail Format Successfully, Trade +20

How do past mode choices influence subsequent entry? A study on the boundary conditions of preferred entry modes of retail firms

Bernhard Swoboda, Stefan Elsner, Edith Olejnik · International Business Review · 2014 · 43 citations

Barrier To Entry, Boundary Conditions, Choice Model +10

Preferences and Performance of International Strategies in Retail Sectors: An Empirical Study

Bernhard Swoboda, Stefan Elsner, Dirk Morschett · Long Range Planning · 2012 · 34 citations

Marketing, International Management, Economics +14

Internationalisation of Retail Firms: State of the Art after 20 Years of Research

Bernhard Swoboda, Joachim Zentes, Stefan Elsner · Marketing ZFP · 2009 · 34 citations · Full text

Marketing Analytics, Digital Marketing, International Marketing +19

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