Concepedia

Karin Pennemann

KP

Statistics

Publications

1

Citations

218

H-Index

1

Active since

2012

Affiliations

Universität Trier(Current)

Karin Pennemann is an author at Universität Trier specializing in brand equity, global strategy, and culture.

Top concepts

ArtsCultureBrandingBusinessMarketingManagementBrand EquityGlobalizationBrand StrategyBrand Awareness

Publications per year

2012–2012

1

Publications

1

The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailers

Bernhard Swoboda, Karin Pennemann, Markus Taube · Journal of International Marketing · 2012 · 218 citations

Chinese Retailers, International Marketing, Perceived Brand Localness +25

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