Concepedia
Statistics
Publications
14
Citations
830
H-Index
12
Active since
2002
Affiliations
University of Duisburg-Essen(Current)
Nankai University
California State Polytechnic University
University of Leeds
Mercator Institute for China Studies
Markus Taube is an author at University of Duisburg-Essen specializing in social sciences, business, and economics.
Publications per year
2002–2019
The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailers
Bernhard Swoboda, Karin Pennemann, Markus Taube · Journal of International Marketing · 2012 · 221 citations
Business, Marketing, Marketing Management +17
Do corporate image and reputation drive brand equity in India and China? - Similarities and differences
Martin Heinberg, H. Erkan Ozkaya, Markus Taube · Journal of Business Research · 2017 · 152 citations
Business, Marketing, Marketing Management +14
Same but different? Similarities and fundamental differences of informal social networks in China (guanxi) and Korea (yongo)
Sven Horak, Markus Taube · Asia Pacific Journal of Management · 2015 · 99 citations
Social Sciences, Organization Studies, Sociology +12
How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets
Martin Heinberg, Constantine S. Katsikeas, H. Erkan Ozkaya et al. · Journal of the Academy of Marketing Science · 2019 · 87 citations · Full text
Business, Marketing, Marketing Management +13
Two not of a kind: Social network theory and informal social networks in East Asia
Sven Horak, Markus Taube, Inju Yang et al. · Asia Pacific Journal of Management · 2019 · 50 citations
Social Sciences, Sociology, Asian Studies +9
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