H. Erkan Ozkaya

Do corporate image and reputation drive brand equity in India and China? - Similarities and differences

Martin Heinberg, H. Erkan Ozkaya, Markus Taube · Journal of Business Research · 2017 · 149 citations

Ownership Structure, Brand Equity, Firm Performance +10

How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets

Martin Heinberg, Constantine S. Katsikeas, H. Erkan Ozkaya et al. · Journal of the Academy of Marketing Science · 2019 · 83 citations · Full text

International Marketing, Brand Strategy, Consumer Research +18

An assessment of hierarchical linear modeling in international business, management, and marketing

H. Erkan Ozkaya, Chitra Srivastava Dabas, Kalin D. Kolev et al. · International Business Review · 2012 · 49 citations

Marketing, International Management, International Business Strategy +12

Factors affecting consumer usage of QR codes

Elif Ozkaya, H. Erkan Ozkaya, Juanita Roxas et al. · Journal of Direct Data and Digital Marketing Practice · 2015 · 46 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +8

A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?

Martin Heinberg, H. Erkan Ozkaya, Markus Taube · Journal of the Academy of Marketing Science · 2015 · 45 citations

International Business Strategy, Local Brand, International Business +13