Concepedia

Juanita Roxas

JR

2

Publications

77

Citations

2

H-Index

2014

Active since

Affiliations

California State Polytechnic University(Current)

Juanita Roxas is an author at California State Polytechnic University specializing in management, consumer behavior, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessEconomicsTechnologyGreenwashingBrand StrategyConsumer Choice

Publications per year

2014–2015

2

Publications

2

Factors affecting consumer usage of QR codes

Elif Ozkaya, H. Erkan Ozkaya, Juanita Roxas et al. · Journal of Direct Data and Digital Marketing Practice · 2015 · 46 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +8

Changes in consumer segments and preferences to green labelling

Debbora Whitson, H. Erkan Ozkaya, Juanita Roxas · International Journal of Consumer Studies · 2014 · 31 citations

Green Marketing, Consumer Uncertainty, Greenwashing +18

Rows per page

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