Concepedia

Reminder Advertising

Reminder Advertising is a form of pharmaceutical marketing communication that belongs to the category of prescription drug promotion and is distinguished by its exclusive focus on reinforcing brand recognition of an already-approved drug without providing new information about indications, efficacy, or safety.

8

Publications

347

Citations

26

Authors

15

Institutions

Publications per year

2017–2026

2

Parents

Publications

8

Mobilizing Millennial Voters with Targeted Internet Advertisements: A Field Experiment

Katherine Haenschen, Jay Jennings · Political Communication · 2019 · 95 citations

, , +17

The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?

Jing Li, Xueming Luo, Xianghua Lu et al. · Journal of Marketing · 2020 · 69 citations

, , +17

The Residual Impact of Avoided Television Advertising

Steven Bellman, A. Schweda, D. Varan · Journal of Advertising · 2010 · 68 citations

, , +14

Twelve Years' Experience with Direct-to-Consumer Advertising of Prescription Drugs in Canada: A Cautionary Tale

Barbara Mintzes, Steve Morgan, James M Wright · PLoS ONE · 2009 · 35 citations · Full text

, , +14

The “Long Tail” and Public Health: New Thinking for Addressing Health Disparities

Matthew W. Kreuter, Peter S. Hovmand, Debbie J. Pfeiffer et al. · American Journal of Public Health · 2014 · 26 citations · Full text

, , +17

1–5 of 8

Authors

26

  1. DL
    David L. Loudon

    Samford University, United States

    1 publications · 14 citations

    1

    h-index

  2. YB
    Yam B. Limbu

    Montclair State University, United States

    1 publications · 16 citations

    1

    h-index

  3. XL
    Xianghua Lu

    Fudan University, China

    1 publications · 69 citations

    1

    h-index

  4. BG
    Balaji Golla

    Washington University in St. Louis, United States

    1 publications · 26 citations

    1

    h-index

  5. IM
    Ivonne M. Torres

    New Mexico State University, United States

    1 publications · 16 citations

    1

    h-index

1–5 of 26

Institutions

15

  1. Waseda University

    Tokyo, Japan

    1 h-index

    1 publications

    69 citations

  2. Nanjing University

    Nanjing, China

    1 h-index

    1 publications

    69 citations

  3. Samford University

    Birmingham, United States

    1 h-index

    1 publications

    14 citations

  4. Nova Southeastern University

    Fort Lauderdale, United States

    1 h-index

    2 publications

    28 citations

  5. Murdoch University

    Perth, Australia

    1 h-index

    3 publications

    204 citations

  6. University of British Columbia

    Vancouver, Canada

    1 h-index

    3 publications

    105 citations

  7. The University of Texas at Arlington

    Arlington, United States

    1 h-index

    1 publications

    24 citations

  8. Montclair State University

    Montclair, United States

    1 h-index

    1 publications

    16 citations

1–8 of 15

Venues

  1. Health Marketing Quarterly

    1 publications · 14 citations

    1

    h-index

  2. PLoS ONE

    1 publications · 35 citations

    1

    h-index

  3. Journal of Marketing

    JM · 1 publications · 69 citations

    1

    h-index

  4. Journal of Health and Human Services Administration

    JHHSA · 1 publications · 16 citations

    1

    h-index

  5. Journal of Advertising

    1 publications · 68 citations

    1

    h-index

1–5