Concepedia

David L. Loudon

DL

9

Publications

536

Citations

9

H-Index

1977

Active since

Affiliations

Samford University(Current)

Nova Southeastern University

University of Charleston

Southeastern Oklahoma State University

David L. Loudon is an author at Samford University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementBusinessConsumer ResearchAdvertisingHealth PolicyConsumer BehaviorMarketing CommunicationPublic HealthDigital Marketing

Publications per year

1977–2016

9

Publications

9

Consumer Behavior: Concepts and Applications

Thomas E. Ness, David L. Loudon, Albert J. Della Bitta · Journal of Marketing Research · 1980 · 337 citations

Customer Satisfaction, Consumer Motivation, Consumer Study +19

The Essentials of Marketing Research, 4th ed.

Lawrence Silver, Robert Stevens, Courtney Kernek et al. · Digital Commons - Andrews University (Andrews University) · 2016 · 60 citations

Estimating the Economic Impact of a Short-Term Tourist Event

Albert J. Della Bitta, David L. Loudon, G. Geoffrey Booth et al. · Journal of Travel Research · 1977 · 41 citations

Tourism Management, Economics, Public Policy +11

Physicians' Adoption of Pharmaceutical E-Detailing: Application of Rogers' Innovation-Diffusion Model

Fadi M. Alkhateeb, Nile M. Khanfar, David L. Loudon · Services Marketing Quarterly · 2009 · 28 citations

Innovation Adoption, Technology Adoption, Technology Diffusion +20

Accountants' attitudes toward advertising: a longitudinal study

Kenneth E. Clow, Robert E. Stevens, C. William McConkey et al. · Journal of Services Marketing · 2009 · 24 citations

Accounting Practice, Advertising, Accounting Education +15

Rows per page

1–5 of 9