David L. Loudon

Consumer Behavior: Concepts and Applications

Thomas E. Ness, David L. Loudon, Albert J. Della Bitta · Journal of Marketing Research · 1980 · 337 citations

Business, Marketing, Marketing Management +17

The Essentials of Marketing Research, 4th ed.

Lawrence Silver, Robert Stevens, Courtney Kernek et al. · Digital Commons - Andrews University (Andrews University) · 2016 · 60 citations

Business, Marketing, Marketing Management +5

Estimating the Economic Impact of a Short-Term Tourist Event

Albert J. Della Bitta, David L. Loudon, G. Geoffrey Booth et al. · Journal of Travel Research · 1977 · 41 citations

Management, Demography, Tourism Management +17

Physicians' Adoption of Pharmaceutical E-Detailing: Application of Rogers' Innovation-Diffusion Model

Fadi M. Alkhateeb, Nile M. Khanfar, David L. Loudon · Services Marketing Quarterly · 2009 · 28 citations

Management, Health Informatics, Innovation Management +15

Accountants' attitudes toward advertising: a longitudinal study

Kenneth E. Clow, Robert E. Stevens, C. William McConkey et al. · Journal of Services Marketing · 2009 · 24 citations

Business, Accountancy, Marketing +13