10
Publications
1.2K
Citations
10
H-Index
1974
Active since
Affiliations
Albert J. Della Bitta is an author at University of Rhode Island specializing in business, marketing, and economics.
Top concepts
BusinessMarketingEconomicsManagementConsumer ResearchConsumer ChoiceConsumer BehaviorAdvertisingPublic PolicyDecision Science
Publications per year
1974–1993
10
10
Kent B. Monroe, Albert J. Della Bitta · Journal of Marketing Research · 1978 · 104 citations
Decision-making time in organizational buying behavior: An investigation of its antecedents
Ruby Roy Dholakia, Jean L. Johnson, Albert J. Della Bitta et al. · Journal of the Academy of Marketing Science · 1993 · 67 citations
Customer Satisfaction, Organizational Buying Behavior, Behavioral Decision Making +12
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