Concepedia

Purchasing Behavior Variables

Purchasing Behavior Variables is a segmentation construct that classifies consumers based on observable and measurable patterns in their acquisition activities, such as frequency, volume, brand loyalty, and responsiveness to promotions, thereby differentiating them according to actual marketplace conduct rather than attitudinal or demographic traits.

460

Publications

28.5K

Citations

1.2K

Authors

572

Institutions

Publications per year

2017–2026

204

Variants

Behavioral Segmentation Variables

Parents

Publications

460

Store atmosphere and purchasing behavior

R.J. Donovan · Journal of Retailing · 1994 · 1.6K citations

, , +13

Unusual purchasing behavior during the early stages of the COVID-19 pandemic: The stimulus-organism-response approach

Samuli Laato, A.K.M. Najmul Islam, Ali Farooq et al. · Journal of Retailing and Consumer Services · 2020 · 841 citations · Full text

, , +11

Consumer trust, perceived security and privacy policy

Carlos Flavián, Miguel Guinalíu · Industrial Management & Data Systems · 2006 · 771 citations

, , +17

The theory of planned behavior and Internet purchasing

Joey F. George · Internet Research · 2004 · 683 citations

, , +15

Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange

Vanitha Swaminathan, Elzbieta Lepkowska‐White, Bharat P. Rao · Journal of Computer-Mediated Communication · 2006 · 513 citations

, , +17

1–5 of 460

Authors

1.2K

  1. DG
    Donald G. Morrison

    Columbia University, United States

    5 publications · 462 citations

    5

    h-index

  2. DB
    David B. Montgomery

    Stanford University, United States

    3 publications · 440 citations

    3

    h-index

  3. GJ
    G. J. Goodhardt

    London South Bank University, United Kingdom

    3 publications · 197 citations

    3

    h-index

  4. RO
    Rainer Olbrich

    FernUniversität in Hagen, Germany

    3 publications · 350 citations

    3

    h-index

  5. DC
    David C. Schmittlein

    University of Pennsylvania, United States

    3 publications · 302 citations

    3

    h-index

1–5 of 1.2K

Institutions

572

  1. Pennsylvania State University

    State College, United States

    6 h-index

    15 publications

    998 citations

  2. Florida State University

    Tallahassee, United States

    6 h-index

    9 publications

    1.6K citations

  3. Purdue University West Lafayette

    West Lafayette, United States

    5 h-index

    7 publications

    263 citations

  4. Cornell University

    Ithaca, United States

    5 h-index

    9 publications

    421 citations

  5. Universiti Putra Malaysia

    Seri Kembangan, Malaysia

    5 h-index

    16 publications

    665 citations

  6. IPB University

    Bogor, Indonesia

    4 h-index

    11 publications

    187 citations

  7. Universitas Patria Artha

    Makassar, Indonesia

    4 h-index

    7 publications

    105 citations

  8. University of Pennsylvania

    Philadelphia, United States

    4 h-index

    4 publications

    400 citations

1–8 of 572

Venues

  1. Sustainability

    23 publications · 1.2K citations

    22

    h-index

  2. Journal of Marketing Research

    17 publications · 1K citations

    15

    h-index

  3. Journal of Marketing

    JM · 8 publications · 779 citations

    8

    h-index

  4. Journal of Islamic marketing

    8 publications · 424 citations

    7

    h-index

  5. Journal of Consumer Marketing

    7 publications · 756 citations

    7

    h-index

1–5