Concepedia

Purchase Intention Segmentation

Purchase Intention Segmentation is a consumer segmentation framework that classifies individuals based on their likelihood and motivational drivers to acquire a product or service, distinguishing it from other attitudinal segmentation approaches by focusing specifically on the pre-purchase behavioral disposition toward a specific offering.

55

Publications

4.2K

Citations

149

Authors

98

Institutions

Publications per year

2017–2026

27

Parents

Publications

55

Buying or browsing?

Mark Brown, Nigel Kenneth Pope, Kevin E. Voges · European Journal of Marketing · 2003 · 507 citations

, , +17

Purchasing motives and profile of the Greek organic consumer: a countrywide survey

Christos Fotopoulos, Athanasios Krystallis · British Food Journal · 2002 · 337 citations

, , +13

Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?

Vicki G. Morwitz, David C. Schmittlein · Journal of Marketing Research · 1992 · 296 citations

, , +16

Direct experience with battery electric vehicles (BEVs) matters when evaluating vehicle attributes, attitude and purchase intention

Franziska Schmalfuß, Kristin Mühl, Josef F. Krems · Transportation Research Part F Traffic Psychology and Behaviour · 2017 · 249 citations

, , +9

Organic product avoidance

Christos Fotopoulos, Athanasios Krystallis · British Food Journal · 2002 · 188 citations

, , +16

1–5 of 55

Authors

149

  1. AK
    Athanasios Krystallis

    Aarhus University, Denmark

    2 publications · 525 citations

    2

    h-index

  2. EK
    Eunmi Kim

    Pusan National University, South Korea

    2 publications · 85 citations

    2

    h-index

  3. DC
    David C. Schmittlein

    University of Pennsylvania, United States

    2 publications · 393 citations

    2

    h-index

  4. CF
    Christos Fotopoulos

    University of Ioannina, Greece

    2 publications · 525 citations

    2

    h-index

  5. MB
    Mausam Budhathoki

    University of Stirling, United Kingdom

    2 publications · 61 citations

    2

    h-index

1–5 of 149

Institutions

98

  1. University of Copenhagen

    Copenhagen, Denmark

    2 h-index

    9 publications

    280 citations

  2. University of Stirling

    Stirling, United Kingdom

    2 h-index

    2 publications

    61 citations

  3. Pusan National University

    Busan, South Korea

    2 h-index

    4 publications

    170 citations

  4. University of Ioannina

    Ioannina, Greece

    2 h-index

    2 publications

    525 citations

  5. William P. Wharton Trust

    Boston, United States

    2 h-index

    2 publications

    393 citations

  6. New York University

    New York, United States

    2 h-index

    2 publications

    393 citations

  7. Indian Institute of Technology Kharagpur

    Kharagpur, India

    1 h-index

    1 publications

    20 citations

  8. Universidad de Burgos

    Burgos, Spain

    1 h-index

    2 publications

    52 citations

1–8 of 98

Venues

  1. British Food Journal

    4 publications · 580 citations

    4

    h-index

  2. Journal of Marketing Research

    3 publications · 452 citations

    3

    h-index

  3. Journal of Sensory Studies

    2 publications · 64 citations

    2

    h-index

  4. Food Quality and Preference

    2 publications · 177 citations

    2

    h-index

  5. Journal of Consumer Marketing

    2 publications · 36 citations

    2

    h-index

1–5